Amplifying brands with personality-driven multi-media content.

Every company has its own story, and I craft messaging that relays that story in an engaging and authentic way. And sometimes I make jokes.

Fit Maine + Fit Maine Social Club

Fit Maine is a Maine-based active life brand squarely focused on inspiring people to get outdoors and seize new experiences. Fit Maine was an idea I grew from the ground up – from brand strategy and digital content to sponsorships, marketing, and social media.

Fit Maine’s personality is energetic and good-humored. It’s about “doing fun stuff that also happens to be good for our bods.” And also snacks.


Inspiring adventure – and a solid right hook – through engaging video.

^ Islesboro Crossing for Lifeflight
Holly Zschetzsche tackles her first-ever open-water swim with the Islesboro Crossing for Lifeflight in 2019. This video was sponsored by Spectrum Healthcare Partners as part of the My First Time series. Video shot, edited, and produced by me.

^ Trek Across Maine
Training for the annual Trek Across Maine is equal parts “seat time” and “snack time.” This video was produced in collaboration with Marshall Communications for the American Lung Association. Video scripted by me; video shot and edited by Juliette Sutherland/Juliette Films.

^ The Boxing Studio
At The Boxing Studio in Topsham, Maine, owner Lisa Kuronya Coombs teaches boxing fitness classes multiple times a week. She’s a 5-time National Champion, World Champion, and former Captain of the USA Boxing Team. (So she knows her stuff.) Video shot, edited, and produced by me.

IT Company

Making IT relatable to the non-IT people.

Love is: Feeling safe and secure. That’s how we want you to feel about your IT.

Cheesy V-Day message? Yes. And also true. Happy Valentine’s Day.

#valentinesday #vday #loveyourit #it #security #smb #business

What’s the most ridiculous IT-related issue you’ve experienced?

Most of us have a few stories to tell – jockeying to access the only computer in the office with the application we need or a computer monitor that requires special finesse just to turn on. We get so accustomed to workarounds and barely effective fixes that they become the norm.

Now consider this: IT that runs smoothly every day.

Human intelligence is the best defense against phishing attacks. Being able to spot a suspicious email gives your team the power to thwart those nefarious folks behind the phishing scams. It’s that simple. So, does your team know what to look for?
Learn tips for spotting and avoiding phishing attacks in our blog (link in bio).

VR Storytelling Platform

Virtual Reality is the future – and creating cool, immersive stories on this platform is simple for anyone.

Code? Where we’re going, we don’t need code.

Virtual, mixed, and extended reality represent the next frontier of media.

Driftspace simplifies the process of creating VR content – no coding necessary – bringing the power to build immersive worlds to creators everywhere.

Take your storytelling to new places – and share it with anyone!​

Driftspace allows VR creators to make engaging and interactive 360 content without having to know a line of code. Collaboration is easy, too, and our web viewer enables you to share your creation with anyone, anywhere, even if they don’t have a headset!

Don’t tell your story—show it.

With Driftspace, your story is more immersive than words, more visual than video, more real than ever before.

Driftspace is the future of storytelling.

Data privacy app

How do you help the average internet user understand how their online data is gathered and used by big corporations? Goonies references, of course.

#thingsthatfeelawesome Taking your #data back. #dataownership
I’m takin’ it back. I’m takin’ ’em all back. #dataownership
#facebook is like a really good friend. Kinda.

How do you feel about Facebook?
Facebook inspires conflicting emotions. We love it. It makes us angry. Hear three differing perspectives and decide how you feel.

Our anonymous data is not so anonymous

A few “anonymous” data points and boom – there you are. And you have a lot of “anonymous” data out there.